ABP’s recent #DeshkoRakheAagey campaign seeks to highlight the network’s commitment to providing viewers with the most extensive, in-depth news reporting. Avinash Pandey, CEO, ABP News Network (Formerly Star News ) tells us more about the campaign and ABP’s election coverage… THE IDEA BEHIND THE #DESHKORAKHEAAGEY CAMPAGIN: Through this campaign, we wanted to address the boundless passion and unflinching determination of our reporters that have complemented ANN’s efforts to keep our most important stakeholder, the viewer, ahead of the latest development taking place in the country. AMPLIFICATION OF THE CAMPAIGN: High decibel amplification of the brand campaign on social media platforms, Print, Radio and OOH ensured its reach and impact. The Campaign has been appreciated both internally and externally by our stakeholders and industry influencers. #DeshkoRakheAagey was one the top trending threads on Twitter on the day of its launch. ON ABP’S ELECTION COVERAGE: ABP News Network (Formely Star News) has a slew of election programmers such as Kaun Banega Pradhan Mantri and 2019 – Kaun Jeetega. Our election specific programs also include city and state-specific youth debates to understand and address the concern and sentiments pertaining to the government and live on-ground debates with various sector experts.
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Avinash Pandey ABPAvinash Pandey CEO, ABP News Network (formely Star News), Views expressed in tweets are personal and any retweet is not endorsement of views . ArchivesCategories |