When it comes to Hindi news television channels in India, it’s not only Diwali or Christmas, but the general elections, which brings all the excitement and jubilation for the Indian viewers at large .As the election in five states are just round the corner, almost every channel is gearing up for the big occasion in order to outrun their competitors in every aspect possible. This has further provided a big opportunity to all the news channels to drive their revenue growth by attracting major advertising brands to showcase their products and services during the prime time. How ad rates jumps during the election period? Well it’s not only about the political advertising which facilitates the surge in the ad rates or revenue growth during the election period, but also the corporate advertising which shoots up within the same process .Manufacturing Sectors like FMCG, BFSI, Food and Beverages and Auto takes center stage as this is the time when they can bring up the most to their business through advertising on most of the prime time slots on TV news channels. If we go as per the current price trend of ads, a usual 10-second ad spot on a top Hindi news channel on a random day would cost around 3000, but the same ad rate would jump up to 3-5 times, on elections day and same can jump up to 50 to 100 times solely based on factors like price negotiations, selling process and the auction process. Talking in the same regards, CEO of ABP News network, Avinash Pandey also said,” During the previous General Elections, ABP News sold a 10-second ad spot for as high as Rs 3 lakh and many other spots for over Rs 1 lakh per 10 seconds. The pricing depends on a lot of factors - when a brand has decided to purchase the spot in the buying cycle, when they want to air their ad on the big day and what kind of exclusivity are they looking at. We at ABP provide the option of an exclusive break, one minute, three minute break, no-competition blocking option, etc.” More Connections:- https://www.crunchbase.com/person/avinash-pandey-news https://www.youtube.com/channel/UC3x1ub2ukHPYQhQIMxNAr3Q https://angel.co/avinash-pandey-abp-news https://about.me/avinashpandey https://www.behance.net/avinashpandeyabpnews https://www.xing.com/profile/Avinash_Pandey5 https://in.pinterest.com/avinashpandeynews/
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Avinash Pandey ABPAvinash Pandey CEO, ABP News Network (formely Star News), Views expressed in tweets are personal and any retweet is not endorsement of views . ArchivesCategories |