For an individual who is into marketing or advertising work for organization or self purpose, it is quite relevant to get a deep understanding of some major marketing skills. While getting themselves up skilled on these aspects can bring more wonders to their career growth, ignoring the same can also lead them the other way. Whilst covering a big distance with my marketing experience from Star News and till now as a CEO of ABP News (Avinash Pandey), I have seen that these capabilities are the most basic and it is critical to comprehend them during the course of a successful journey in the marketing domain. Attempt the following and see if they work for you. One of the most key fundamentals of the same rule quotes that 80% of the profits within a business or entity comes from 20% of its clients. Therefore, most of the focus needs to be laid upon those 20% who are giving us the maximum profits. Same rule goes with the news channels as well and we must focus more on the viewers viewing most of our programmes in the process. During my stint with Star News and now with ABP News, I have noticed that mostly viewers get attracted towards same type of programes. Therefore, if we have to increase our revenues and profits, we have to target all such viewers and keep in mind their taste and preferences in terms of news content. Although the 80% and 20% figure is kind of an estimated one and the actual figure may be a bit different, still the crux of the whole matter is that the main focus should be towards that smaller numbers of key viewers. One of the other strategies can be the categorization of the same viewers in terms by age, location, profession, and financial terms and so on. When it comes to TV programmes as well, I would say that programmes specially created for a particular group of people goes more successful if this is the same chunk which is bringing bigger profits to your company. Another key marketing skill is creating a product in such a way that it stays as outstanding amongst its similar counterparts in the market. Moreover, instead of going in the herd of other competitors, we must focus on creating a unique concept and presenting it in the most effective manner to our list of viewers. That is where branding and marketing skills comes into picture and if we have to make a place in this big sea of TV news channels, the news presentation needs to be in the most effective manner possible that rest of the our counterparts. This could be done by bringing some key changes in the news reading, picking more relevant topics from current affairs, bringing expert advice on board and so on., focusing on different topics, inserting opinions from prominent experts, or anything else. The content and its presentation have to be quite exclusive in every term. On the other side, social media marketing has its own role to play in this aspect. Therefore, instead of using it as an advertising platform, it must be used for bringing better engagement with the viewers whilst sharing all the good things like ides, thoughts, and improvements required in our product and so on. This way, they would feel connected with the channel and bring others also towards our already impactful content. Once an individual starts these key marketing skills, success is more likely during the course of his journey and although these rules can be altered according to the situation and target product, the approach should stay similar all the way. This has worked for mew so far during my journey with star news and ABP news so it must work for everyone as well. Social Connecting with Avinash Pandey :- https://twitter.com/panavi https://in.pinterest.com/avinashpandeynews/ https://plus.google.com/u/0/105348656680003766032 https://www.crunchbase.com/person/avinash-pandey-news https://www.youtube.com/channel/UC3x1ub2ukHPYQhQIMxNAr3Q
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Avinash Pandey ABPAvinash Pandey CEO, ABP News Network (formely Star News), Views expressed in tweets are personal and any retweet is not endorsement of views . ArchivesCategories |